As employers, we usually feel we are on the winning edge when it comes to recruiting. Slightly so. Whilst we are the decision maker, most of us have felt that we didn’t receive the quality of the candidates we were hoping for. A major reason for that could be that candidates spend an average of 14 seconds while looking at job descriptions before deciding to apply.

This means that the first few lines of your job ads are critical. If they’re not compelling, candidates might not even bother to read the rest.

Read our top 3 tips to create compelling job ads and get the candidates you want:

Another new trend that we are seeing is using short videos for job ads.. but more on that later.

Remember, job ads have the potential to make a positive impression on candidates and even potentially change their impression of your company. Use it to your advantage and get candidates to embark on their career journey with your organisation.

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