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Discover This Month – December 2023

In the competitive landscape of talent acquisition, employer branding is important in the pursuit of top-tier talent. A strong employer brand not only serves as a magnet for the most exceptional candidates but also provides substantial cost reductions and boosts existing employee morale.

 

In this market of the highly informed job seeker, the values and ethics of the company are becoming more and more important. This information serves as a beacon guiding talent towards companies that align with their values, goals and ethos. 

 

This month our report is focussed on bringing you information and putting this topic on the agenda to consider if you are planning to recruit in the coming year.

 

Now is the perfect time to evaluate your team and assess the possibility of expansion. By planning ahead, you can ensure better outcomes and make well-informed decisions.

 

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Recruitment Central Update - Aug 2023 (7)

Key Benefits of Employer Branding

1. Attracting Top Talent

A strong employer brand has the power to attract top talent to your organisation. In today’s competitive job market, skilled candidates are in high demand, having an appealing employer brand can give you a significant advantage. The more appealing your employer brand, the more qualified candidates you’ll attract, leading to faster hiring for crucial positions. So, what exactly makes an employer brand appealing? It’s all about offering enticing perks, benefits, flexibility, pleasant office conditions, engaging social functions etc.

 

2. Reducing Recruitment Costs

A positive employer brand has the potential to significantly reduce recruitment marketing costs by attracting candidates directly to your organisation. Businesses can experience potential savings of up to 43% on cost-per-hire.  This translates to substantial financial gains and resource savings.

 

3. Improving Employee Morale & Engagement

A well-crafted employer value proposition isn’t just about attracting talent; it’s also about considering your current workforce. It’s a reflection of your organisation’s culture and values. Investing in a transparent and employee-centric value proposition can work wonders for employee morale and engagement. 

 

4. Building Credibility with Customers

In the age of information, your employer brand is closely scrutinised by customers as well. A strong employer brand reassures customers that they are working with a well-established and well-regarded company. In contrast, a negative employer brand can deter customers. 64% of consumers have reported discontinuing purchases from brands with poor employee treatment, or poor behaviour.

 

5. Creating a Positive Reputation

Your employer brand contributes to your company’s overall reputation, influencing not only top talent and customer loyalty but also revenue. An astounding 96% of employers believe that reputation and branding have a direct impact on revenue. It’s not just about hiring; it’s about the bottom line.

 

 

6. Embracing Diversity & Inclusion

Diversity and inclusion (D&I) have become pivotal considerations in today’s job market. By incorporating D&I into your employer brand and effectively communicating it, you demonstrate your commitment to creating a workplace where all employees are respected and valued, regardless of their background, identity, or experiences. 

 

Research has shown that companies that embrace diversity and inclusion are more innovative, have better problem-solving abilities, and can attract a wider range of top-tier talent. 

 

By emphasizing D&I in your employer branding strategy, you send a clear message that your organisation values unique perspectives, fosters equal opportunities, and genuinely invests in creating a workplace where everyone can thrive. This, in turn, sets you apart as an employer of choice for a broader and more diverse talent pool.

 

 

Strategies for Improving your Employer Brand

To ensure the continuity and relevance of your employer brand, it is important to remain committed to working on your employment environment and branding strategy. Continuous improvement ensures resilience in an ever-evolving job market, making your workplace stand out.

 

1. Keeping Practices Up-to-Date 

Stay competitive and relevant by regularly reviewing and updating your policies, benefits, practices and processes. Ensure they align with the needs and expectations of your employees and potential candidates.

 

2. Embracing Corporate Responsibility

Incorporate social, environmental and sustainable responsibility into your corporate culture. Candidates are increasingly drawn to companies committed to corporate causes.

 

3. Avoiding Scandals & Negative Reviews

Swiftly address any issues and maintain a strong ethical culture. Transparency and proactive issue resolution are vital in preserving a positive employer brand.

 

4. Provide Exceptional Experiences

Optimise your recruitment process, provide an exceptional candidate experience, be open-minded and practice unbiased recruitment.

 

5. Enhancing the Physical Environment

Invest in creating a positive work environment by providing on-site amenities to suit your business setup and team. For example, you could set up a comfortable break room with cozy seating, a coffee station and snacks or a designated quiet area where employees can focus and concentrate. Remember, the goal is to make the work environment pleasant and conducive to productivity. By investing in these small but impactful improvements, you can enhance employee satisfaction and retention. Google is considered to be the epitome of success with this. 

The time is now

The recruitment landscape is constantly evolving, it is essential to proactively adapt to these changes, particularly if you are expanding your workforce or want to attract skilled individuals into your business. A recent study found that around 40% of prospective employees would decline a job offer if the company did not have a diverse workforce or lacked explicit objectives for promoting diversity in their hiring practices.

If you are currently in the process of recruiting, positioning your business as an outstanding employer will definitely give you a competitive edge.

 

Message from the CEO

Your company’s brand extends far beyond a logo or tagline; it encompasses the experiences, values, and aspirations that define your organisation. This entity, when directed inward, becomes your employer brand—an influential force that shapes how your employees perceive and engage with your company.

 

Investing in a compelling employer brand is not just a trend; it’s a strategic imperative. A positive employer brand attracts top talent, inspires employee loyalty, and elevates your organisation’s reputation. Keep in mind, the way your employees talk about your company often forms the first impression for prospective hires.

 

Think of the workplace not only as a physical space but as a vibrant ecosystem where ideas flourish, collaboration thrives, and individuals feel valued. Encourage open communication, celebrate achievements, and cultivate a sense of community. The workplace should be more than just a location—it should be an experience.

 

Let’s embark on this journey together—where our workplaces are not just spaces where people work but environments where they thrive. 

 

The ripple effect of a positive workplace culture extends far beyond the office walls—it shapes industries, attracts talent, and sets the standard for excellence.

 

Just a reminder that we are here to assist you with permanent, temporary or contract roles, especially in the lead-up to Christmas. 

 

We also assist many clients with human resources advice and information to manage their current workforce so that you are never caught short with staffing needs. 

 

Please reach out. 

Regards,

Sandra 

 

 

Right to Disconnect – Employers Guide

The Australian “Right to Disconnect” legislation is coming in August 2024 and, for many employers, it might seem like an added layer of complexity. However, here at Recruitment Central, we see it as an opportunity to refine communication practices and update policies, ensuring clear expectations.

Read More »

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