Discover This Month – July 2023
We hope this market update finds you well and keen to explore new strategies for enhancing your recruitment process.
In today’s digital age, where the world is more interconnected than ever before, we would like to draw your attention to a game-changing tool that has revolutionised the way organisations and recruiters seek out top talent—social media.
Managing social media can be a full-time job, it takes constant eyes on all channels, especially if you are going to use it to attract potential employees to your brand.
In this issue we take a closer look at how these platforms can help get the word out there.
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Gone are the days when job ads were confined to newspapers, job boards and traditional platforms alone. Social media platforms have emerged as dynamic arenas for talent acquisition, providing unparalleled access to large numbers of people easily.
By leveraging the power of social media, organisations can amplify their reach, engage with active and passive job seekers, and build a strong employer brand. Here are some key insights into how you can tap into this goldmine of talent:
Create an Irresistible Employer Brand:
Social media allows you to showcase your company’s culture, values, and work environment. Craft engaging content that highlights your organisation’s unique selling points and showcases why talented individuals should consider joining your team. Share success stories, testimonials, and behind-the-scenes glimpses to captivate job seekers’ attention and build trust. Use images, photos and selfies to engage people to take a bird’s eye view of what is going on at your workplace. Let the viewer in.
Choose the Right Platforms:
With such a choice of social media platforms available, it’s crucial to identify the ones that align with your target audience.
LinkedIn is a go-to platform for professional networking, whereas Facebook and Twitter have a broader more mainstream reach. Instagram and YouTube are excellent options for showcasing visual content and attracting younger talent. Tailor your approach to match the platform and your desired candidate demographics. Bear in mind that job seeking is an important endeavour so keeping posts professional is essential.
Engage in Thought Leadership:
Establish your organisation as a thought leader within your industry by sharing informative and insightful content. Publish articles, blogs, and videos that highlight your expertise, industry trends, and thought-provoking insights.
Engage with industry influencers, participate in relevant discussions, and contribute to online communities to foster credibility and attract top-notch talent. People now conduct research and learn as much as they can about a company prior to applying. Everything you do on social media is on show forever so think carefully about posts and ensure you have an inviting online presence.
Harness the Power of Employee Advocacy:
Encourage your employees to become brand ambassadors. Their social media networks can serve as valuable talent pools. Develop an employee advocacy program that educates and empowers your team to share job openings, company updates, and positive experiences within their networks. Word-of-mouth recommendations carry immense weight and can attract high-quality candidates. As recruiters, we also use these methods to get the word out there. We often showcase candidates on social media so that our clients can see if their skills are of interest. If you find people, we can still step in and interview and screen the people that you have found.
Embrace Video and Live Streaming:
Video content has skyrocketed in popularity and is an incredibly effective way to engage with candidates. Be open to conducting virtual interviews, showcasing online office tours, or sharing testimonials through live streaming platforms like Facebook Live or Instagram Live. Engaging with candidates in real time creates a more authentic connection and enables potential applicants to experience your company culture firsthand.
Consider co-branding:
For specific roles, it can be useful to co-brand with your recruiter to attract talent. Recruiters have huge reach and networks and showing the company and employer brand in an advertisement can really help the role gain traction.
Build a following for your brand: Keep a close eye on your social media metrics to measure the effectiveness of your posting efforts. Track engagement rates, reach, and conversion rates for each platform to understand which channels are generating the most interest and yielding successful engagement. As recruiters, if a client has built a strong employer brand and is an organisation people want to work for, the task of attracting people is made so much easier.
In this age of digital interconnectedness, utilising social media for recruitment is not just an option; it’s a necessity.
By tapping into the vast potential of social media platforms, organisations can elevate their employer brand thus speeding up the recruitment process.
As we conclude this month’s market update on utilising social media to attract talent to your brand, I want to emphasise the incredible opportunities that lie before us. Social media has transformed the recruitment landscape, and it’s important to seize this advantage to attract exceptional talent.
In today’s digital age, our success as a company hinges on our ability to adapt and harness the power of emerging technologies. Social media platforms have become virtual goldmines of talent because that is where people spend their time thus enabling us to reach a broader audience, engage with potential candidates, and entice them to apply.
Building followers and constantly posting is not easy and of course, it takes time, but the outcome is worth it.
People are more savvy these days and use social media to find out everything they can about your company, your team and the way you work. It’s a great idea to conduct regular audits on what is being posted and the engagement and reactions especially if it’s not you that is managing your profile.
Make sure you have a LinkedIn profile as it’s really important when it comes to hiring that there is a presence on the main platform that is all about work.
At Recruitment Central, we are committed to providing you with our expertise and guidance to help you find your next successful team member. With our many years of experience, we are confident in our ability to assist you.
I encourage you to get in touch with us here at Recruitment Central to discuss your recruitment needs.
Cheers
Sandra
Read about how to prioritise employee mental health and well-being to boost productivity, reduce costs, and build a thriving company culture.
Read about prioritising companies that cultivate healthy work environments by looking for open communication, work-life balance policies, employee recognition, and positive online reviews, during your job hunt.
Read our latest update on leveraging social media to build a nationwide network and stand out in the job market with valuable connections and expert reputation.
Read about how our global network connects you with top talent worldwide, ensuring a diverse and skilled fit for your specific needs.
Read our latest update on future-proofing your workforce as it becomes crucial in the 2024 economic, demanding adaptation to technological disruption, globalisation, and economic shifts.
Read our latest update on navigating Australia’s dynamic job market as it requires strategic planning, industry intel, and continuous learning to future-proof your career.
Connect and let us discuss our ready to go employees.